The founders of the festival are the Ministry of Industry and Trade of the Russian Federation, the Government of the Ivanovo Region, the Administration of the Privolzhsky Municipal District; Council of the Ples urban settlement; Regional public organization Club “Business Woman”; with the support of the National Academy of the Fashion Industry.
The purpose of the festival is to popularize Russia’s historical and cultural heritage through clothing, to promote the formation of an original national style in modeling clothes based on the cultural heritage of the region.
Overcast weather did not spoil the festive mood: the first on the podium were participants of children’s fashion theaters with the show “National style in modern costume”. The presented collections of clothes are sewn directly by beginning models under the guidance of mentors.
Within the framework of the festival the exhibition “Vologda Lace” was opened, where the best student works of the graduates of the Vologda Governor’s College of Folk Crafts and the personal exhibition of the People’s Artist of Russia, academician, president of the festival “Plyos on the Volga. Linen Palette ” by Vyacheslav Zaitsev – ” Improvisation “.
This year Fashion House Vyacheslav Zaitsev celebrates his 35th birthday. The Silver Jubilee is celebrated by the permanent organizers of the festival Club “Business Woman”.
More and more Russian designers are recognized by the masters of the fashion industry, on the other, there are a number of problems in the mass market segment.
In the garment industry, there is an urgent need for domestic raw materials for the production of knitted fabrics, fabrics and non-woven materials, there are no yarns and polyester fibers, high-quality wool, flax fiber of high numbers.
Nevertheless, the Russian garment industry may well become a successful player and exporter of the mass market. Last year more than 50% of sewing enterprises fulfilled their growth rates. And some foreign companies (Zara, Decathlon, Sportmaster) plan to increase the volume of localization of production in Russia.
Department for Development of Cooperation in the Field of Economics, Industrial and Agricultural Productions IPC.