October 10: The First All-Russian Conference “MICE Industry in Russia: Prospects for Development in the Regions” was held at the World Trade Center in Moscow.
The event is dedicated to the key event in the field of business tourism – “All-Russian Day MICE 2018”. The event was organized by the Chamber of Commerce and Industry of the Russian Federation, the International Trade Center and Concord International Corporation with the support of the Federal Agency for Tourism, the National Congress Bureau Association and the Roscongress Foundation.
The goal of the All-Russian Day MICE 2018 is to popularize the MICE industry in the regions of Russia as a tool for promoting territories and enhancing regional and interregional business cooperation for the development of domestic entrepreneurship both in Russia and abroad.
Within the framework of the conference, a plenary session was held on “Congress and exhibition events as an effective tool for the development of the regional economy”.
The industry of business meetings contributes not only to the start of new projects and the development of business relations, but also generates jobs, stimulates infrastructure development and increases finance revenues to the regional budget.
It is important to use congress-forum events to promote modern forms of doing business, including branding, franchising and others as part of the implementation of the digitization strategy for the economy.
In conclusion of the “All-Russian Day MICE 2018”, the ninth Russian Business Travel & MICE Award Award ceremony took place.
The RBT & MA Award, one of the founders of which is the Chamber of Commerce and Industry of the Russian Federation, has been awarded since 2010 in order to promote and develop business tourism and congress services in Russia. The project covers all participants of the business tourism market – it selects the best in 15 main categories, including: congress hotels (Moscow, St. Petersburg, regions of the country), congress center, organizer of conferences and incentive programs in Russia and abroad, Russian TMC company and corporate customer service agency, airline for business travelers, national tourism office, online booking system.
Selection of the winner and laureates of the Awards is carried out by means of Internet voting and estimates of the Expert Council.
The participants of the event made a proposal to hold the All-Russian MICE Day annually.
Department for Development of International Cultural Integration, Art Industry and Tourism IPC